“Video is an effective part of communication that’s need to be integrated into each and every aspect of your existing marketing efforts”. It is not that tough to observe that why video content marketing is so much in trend. The reason behind is very easy to understand that the format of these video contents are digestible and most importantly it gives a good essence of relaxation to our eyes from the overabundance of textual information. The latest survey reported that YouTube is being watched by the world for about 1 billion hours of social videos per day.
Designogram, a leading brand in the world of digital marketing and social media marketing in Ludhiana, completely understands the power of video content marketing as brand promotion tool. Our main motive is not to create video content just because we are much creative and amazing in that field, whereas, the reason being, to always keep you at top in this competitive world.
Let’s have outlook on why video content strategy is so crucial for brand promotion:
- Informative and educating:
A study by 97% of merchants claim that video content helps consumers to understand the product in a better way. Therefore, marketers want to approach their valuable customers with some value based offers rather than just sales. And video content throws a light on highlighting features of that product and gives a zoom in view to the customers.
- Search Engine Optimization:
Over 80% of all traffic will consist of video by 2021. Using video content strategy in various types of social platforms even using it on your main website can create wonders for your SEO. This basically means, integrating the right key words, giving it a strong title and up to the point description.
- Remain competitive:
81 % of businesses are now using videos for marketing. Videos are very powerful source to promote your brand and to make you stay in competition. Video content marketing is quite amazing in terms of sending all sorts of messages. And if the videos are short and unique and a good explainer of products then the video can lead to a miracle. A good video content startegy not only provides you with all types of information but also makes you stand out from the crowd and keeps you in competition.
- Helps in making decisions:
90% of consumers claim a video will help them make a purchasing decision. There must be a large numbers of people counting those who might not be so much fond of reading. So a good video sounds to be a great option for such people. This will help them in taking the correct decision. The rule of thumb is to be that, people could be tired looking at the websites whole day and wasting their time on reading. On the other hand people watching video and sticking around the video for two or whole minutes is better idea.
In conclusion, “a video without a storyboard is like a house without foundation”. Video content marketing is one of the most powerful source in the world presently and for years it is going nowhere. Video is not only an entertainment source but also one of the best way to get close with your customers and it gives a glance of your business, product and brand. Designogram, will help you in creating the best versions of video content and turning your audience to customers. Our prime motive is to think beyond profit, we want to illustrate something philosophical, interesting and educative in manner to offer our audience.